Discovery
- Stakeholder/client interviews
- Current marketing audit
- Competitor analysis
Ideal Client Persona Development
A comprehensive demographic and psychographic profile of the perfect client for your your business. The ICP will drive your messaging strategy.
Brand Messaging Strategy
Aligned roadmap of how the firm communicates across every channel. Includes:
- Value proposition
- Brand positioning statement
- Brand attributes
- Reasons to believe
- Brand boilerplate copy
Content Strategy
How your messaging plays out across owned, earned and paid media, and could include the following, depending on which channels we're making use of:
- Editorial strategy and calendar across blog, podcast, YouTube and social media
- PR pitch strategy
- Executive visibility strategy including of expertise for each SME
- Website content organization/conversion optimization strategy
- Lead generation message testing map
Channel strategy & budget breakdown
