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Brand,
Brand Message,
Positioning Statement

Post Positioning Statements for Wealth Management: Owning a spot in your ideal client's mind

Mary Kate Gulick
by Mary Kate Gulick
on May 21, 2025 12:15:43 PM

While your Value Proposition was all facts about YOU, your Positioning Statement is all about context—where you fit in the mind of your ideal client. The purpose of a Positioning Statement is to ...

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