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Transformational Leadership

Fractional CMO Engagement

The pivotal investment in the evolution of a marketing team is the decision to bring on a strategic executive to lead the function. This decision provides the marketing function with the critical vision and direction it needs to deliver results that matter. A fractional CMO gives you all the strategic executive firepower you need at a price tag that's appropriate for where you are on the growth journey.

 

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Why a Fractional CMO?

One of the reasons I started MK Wealth Marketing was because I saw a significant gap in the marketing services available to growing firms.

Firms under $2B are typically working with one or two marketing generalists...and they’re usually not operating from a master marketing strategy.

As you grow, the need for marketing to show more accountability for driving growth becomes an urgent priority. Large aggregators can afford full-time CMOs to ensure that every marketing activity (and dollar) ladders up to a growth strategy, and that every activity has a measurable impact.

But what if you’re not ready for a full-time CMO?

A fractional CMO elevates your marketing function for your next level of growth with:

  • Strategy & Vision
  • Organizational Structure
  • Coaching & Development
  • Executive Presence

The goal? To transform a group of scrappy marketing order takers into a high-performing, goal-focused, AUM-growing, professionalized marketing function, that is ready to thrive under a permanent executive leader.

MK's Fractional CMO Engagements last for 3, 6 or 12 months and include:

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Executive & functional leadership

  • Serves as a fully contributing member of your executive team
  • Attends executive team meetings, workshops, offsites, etc.
  • Presents on behalf of marketing and executive team to the board/investors/PE
  • Sets, allocates, and oversees the marketing budget to ensure responsible stewardship
  • Manages the day-to-day processes and quality of marketing output
  • Sets, enforces and reports on measurement framework for each marketing campaign, initiative or program

Marketing & brand strategy

  • Creates comprehensive marketing, brand, messaging, and content strategies as needed
  • Secures executive/board buy-in on overarching strategy
  • Sets an inspiring strategic marketing and brand vision for the organization
  • Rolls out messaging strategy to internal stakeholders as needed
  • Breaks marketing strategy into tactical plans for marketing team/contractors/agencies to execute on
  • Oversees strategic execution to ensure adherence to the overall vision
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Marketing team capacity building

  • Restructures marketing team as needed to maximize capacity/reach goals
  • Recruits and hires marketing talent, agency/contractor support as needed
  • Mentors, develops and upskills existing talent to ensure high performance and high satisfaction
  • Implements new processes/tools to improve efficiency, transparency, and measurability

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