--- title: Fractional CMO | MK Wealth Marketing | Services description: MK Wealth Marketing offers fractional CMO services to RIAs, financial advisory firms, wealthtechs, fintechs, custodians and other service providers connected to independent wealth management. image: https://mkwealthmarketing.com/hubfs/Blog-28.jpg --- ###### Transformational Leadership # **Fractional CMO Engagement ** The pivotal investment in the evolution of a marketing team is the decision to bring on a strategic executive to lead the function. This decision provides the marketing function with the critical vision and direction it needs to deliver results that matter. A fractional CMO gives you all the strategic executive firepower you need at a price tag that's appropriate for where you are on the growth journey. ## Why a Fractional CMO? One of the reasons I started MK Wealth Marketing was because I saw a significant gap in the marketing services available to growing firms. Firms under $2B are typically working with one or two marketing generalists...and they’re usually not operating from a master marketing strategy. As you grow, the need for marketing to show more accountability for driving growth becomes an urgent priority. Large aggregators can afford full-time CMOs to ensure that every marketing activity (and dollar) ladders up to a growth strategy, and that every activity has a measurable impact. #### But what if you’re not ready for a full-time CMO? A fractional CMO elevates your marketing function for your next level of growth with: - Strategy & Vision - Organizational Structure - Coaching & Development - Executive Presence The goal? To transform a group of scrappy marketing order takers into a high-performing, goal-focused, AUM-growing, professionalized marketing function, that is ready to thrive under a permanent executive leader. ![Fractional CMO](https://mkwealthmarketing.com/hs-fs/hubfs/MKWealthMarketing_July2025/image/Fractional%20CMO.png?width=1557&height=2250&name=Fractional%20CMO.png "Fractional CMO") ### MK's Fractional CMO Engagements last for 3, 6 or 12 months and include: ## Executive & functional leadership - Serves as a fully contributing member of your executive team - Attends executive team meetings, workshops, offsites, etc. - Presents on behalf of marketing and executive team to the board/investors/PE - Sets, allocates, and oversees the marketing budget to ensure responsible stewardship - Manages the day-to-day processes and quality of marketing output - Sets, enforces and reports on measurement framework for each marketing campaign, initiative or program ![Executive & Functional Leadership](https://mkwealthmarketing.com/hs-fs/hubfs/Executive%20woman%20showing%20a%20beaming%20smile%20in%20front%20of%20the%20camera.jpeg?width=1000&height=667&name=Executive%20woman%20showing%20a%20beaming%20smile%20in%20front%20of%20the%20camera.jpeg "Executive & Functional Leadership") ## Marketing & brand strategy - Creates comprehensive marketing, brand, messaging, and content strategies as needed - Secures executive/board buy-in on overarching strategy - Sets an inspiring strategic marketing and brand vision for the organization - Rolls out messaging strategy to internal stakeholders as needed - Breaks marketing strategy into tactical plans for marketing team/contractors/agencies to execute on - Oversees strategic execution to ensure adherence to the overall vision ![Marketing & Brand Strategy](https://mkwealthmarketing.com/hs-fs/hubfs/Black%20Office%20Folder%20with%20Inscription%20Brand%20Development%20on%20Office%20Desktop%20with%20Office%20Supplies%20and%20Modern%20Laptop.%20Brand%20Development%20Business%20Concept%20on%20Blurred%20Background.%203D%20Render..jpeg?width=1000&height=750&name=Black%20Office%20Folder%20with%20Inscription%20Brand%20Development%20on%20Office%20Desktop%20with%20Office%20Supplies%20and%20Modern%20Laptop.%20Brand%20Development%20Business%20Concept%20on%20Blurred%20Background.%203D%20Render..jpeg "Marketing & Brand Strategy") ## Marketing team capacity building - Restructures marketing team as needed to maximize capacity/reach goals - Recruits and hires marketing talent, agency/contractor support as needed - Mentors, develops and upskills existing talent to ensure high performance and high satisfaction - Implements new processes/tools to improve efficiency, transparency, and measurability ![Marketing Team Capacity Building](https://mkwealthmarketing.com/hs-fs/hubfs/team%20of%20successful%20business%20people%20having%20a%20meeting%20in%20executive%20sunlit%20office.jpeg?width=1000&height=667&name=team%20of%20successful%20business%20people%20having%20a%20meeting%20in%20executive%20sunlit%20office.jpeg "Marketing Team Capacity Building") ## Latest insights 03/06/2025 ### [Future Proof Citywide 2025: Driving Growth Through Social Media & Content](https://mkwealthmarketing.com/the-marketing-level-up/future-proof-citywide-2025-driving-growth-through-social-media-content?hsLang=en) 26/05/2025 ### [How to Craft a Brand Promise that Resonates](https://mkwealthmarketing.com/the-marketing-level-up/how-to-craft-a-brand-promise-that-resonates?hsLang=en) 26/05/2025 ### [What content should you create? The Content Mission Statement](https://mkwealthmarketing.com/the-marketing-level-up/content-mission-statement?hsLang=en) ## Take the first big step to a marketing function that supports your growth. Let's Talk