Why a Fractional CMO?
One of the reasons I started MK Wealth Marketing was because I saw a significant gap in the marketing services available to growing firms.
Firms under $2B are typically working with one or two marketing generalists...and they’re usually not operating from a master marketing strategy.
As you grow, the need for marketing to show more accountability for driving growth becomes an urgent priority. Large aggregators can afford full-time CMOs to ensure that every marketing activity (and dollar) ladders up to a growth strategy, and that every activity has a measurable impact.
But what if you’re not ready for a full-time CMO?
A fractional CMO elevates your marketing function for your next level of growth with:
- Strategy & Vision
- Organizational Structure
- Coaching & Development
- Executive Presence
The goal? To transform a group of scrappy marketing order takers into a high-performing, goal-focused, AUM-growing, professionalized marketing function, that is ready to thrive under a permanent executive leader.
Executive & functional leadership
- Serves as a fully contributing member of your executive team
- Attends executive team meetings, workshops, offsites, etc.
- Presents on behalf of marketing and executive team to the board/investors/PE
- Sets, allocates, and oversees the marketing budget to ensure responsible stewardship
- Manages the day-to-day processes and quality of marketing output
- Sets, enforces and reports on measurement framework for each marketing campaign, initiative or program
Marketing & brand strategy
- Creates comprehensive marketing, brand, messaging, and content strategies as needed
- Secures executive/board buy-in on overarching strategy
- Sets an inspiring strategic marketing and brand vision for the organization
- Rolls out messaging strategy to internal stakeholders as needed
- Breaks marketing strategy into tactical plans for marketing team/contractors/agencies to execute on
- Oversees strategic execution to ensure adherence to the overall vision
Marketing team capacity building
- Restructures marketing team as needed to maximize capacity/reach goals
- Recruits and hires marketing talent, agency/contractor support as needed
- Mentors, develops and upskills existing talent to ensure high performance and high satisfaction
- Implements new processes/tools to improve efficiency, transparency, and measurability
