---
title: The Marketing Level-Up | Brand Message
description: Brand Message | A blog for wealth management firms, asset managers and wealthtechs who are leveling their marketing up from small business afterthought to critical enterprise function.
---

# Brand message

<https://mkwealthmarketing.com/the-marketing-level-up/how-to-craft-a-brand-promise-that-resonates>

![](https://mkwealthmarketing.com/hubfs/Blog%20Post%20(2).png)

[ Brand](https://mkwealthmarketing.com/the-marketing-level-up/tag/brand) [ Brand Message](https://mkwealthmarketing.com/the-marketing-level-up/tag/brand-message) [ Tagline](https://mkwealthmarketing.com/the-marketing-level-up/tag/tagline) [ Brand Promise](https://mkwealthmarketing.com/the-marketing-level-up/tag/brand-promise)

### How to Craft a Brand Promise that Resonates

 When building a strong brand, one often-overlooked but essential component is the brand promise—the "address number" on your brand messaging house....

[![Mary Kate Gulick](https://mkwealthmarketing.com/hubfs/Blog-48.jpg) ](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

##### by [Mary Kate Gulick](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

 On May 26, 2025  08:22:24 PM

 Latest insights

<https://mkwealthmarketing.com/the-marketing-level-up/content-mission-statement>

![](https://mkwealthmarketing.com/hubfs/Blog%20Post%20(1).png)

May 26, 2025

### What content should you create? The Content Mission Statement

[![Mary Kate Gulick](https://mkwealthmarketing.com/hubfs/Blog-48.jpg) ](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

##### by [Mary Kate Gulick](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

 08:11:08 PM •  2 min read

<https://mkwealthmarketing.com/the-marketing-level-up/post-positioning-statements-for-wealth-management-owning-a-spot-in-your-ideal-clients-mind>

![](https://mkwealthmarketing.com/hubfs/Blog%20Post.png)

May 21, 2025

### Positioning Statements for Wealth Management: Owning a spot in your ideal client's mind

[![Mary Kate Gulick](https://mkwealthmarketing.com/hubfs/Blog-48.jpg) ](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

##### by [Mary Kate Gulick](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

 12:15:43 PM •  1 min read

<https://mkwealthmarketing.com/the-marketing-level-up/expressing-your-why-the-brand-origin-story>

![](https://mkwealthmarketing.com/hubfs/Blog%20Banner%201%20(3).png)

Apr 18, 2025

### Expressing your why: The Brand Origin Story

[![Mary Kate Gulick](https://mkwealthmarketing.com/hubfs/Blog-48.jpg) ](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

##### by [Mary Kate Gulick](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

 08:00:00 AM •  6 min read

<https://mkwealthmarketing.com/the-marketing-level-up/curb-appeal-developing-your-brand-voice-and-personality>

![](https://mkwealthmarketing.com/hubfs/Blog%20Banner%201%20(2).png)

Apr 15, 2025

### Curb appeal: Developing your brand voice and personality

[![Mary Kate Gulick](https://mkwealthmarketing.com/hubfs/Blog-48.jpg) ](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

##### by [Mary Kate Gulick](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

 06:15:00 AM •  2 min read

<https://mkwealthmarketing.com/the-marketing-level-up/the-3-ps-crafting-your-unique-value-proposition>

![](https://mkwealthmarketing.com/hubfs/Blog%20Banner%201%20(1).png)

Apr 14, 2025

### The 3 Ps: Crafting your unique value proposition

[![Mary Kate Gulick](https://mkwealthmarketing.com/hubfs/Blog-48.jpg) ](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

##### by [Mary Kate Gulick](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

 06:30:00 AM •  4 min read

<https://mkwealthmarketing.com/the-marketing-level-up/structuring-a-compelling-brand-message>

![](https://mkwealthmarketing.com/hubfs/Blog%20Banner%201.png)

Apr 13, 2025

### Structuring a compelling brand message

[![Mary Kate Gulick](https://mkwealthmarketing.com/hubfs/Blog-48.jpg) ](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

##### by [Mary Kate Gulick](https://mkwealthmarketing.com/the-marketing-level-up/author/mary-kate-gulick)

 02:31:45 PM •  2 min read